Simple Tips to Increase Traffic Through Effective YouTube Marketing

With the advent of technology and the extensive use of the World Wide Web, marketing strategies have taken a completely new look, opting to attract people online rather than offline. Various online marketing strategies are being used to attract potential customers, one of which is YouTube marketing, which essentially uses videos to market your product or service. Using videos to market your company has been recognized as a great strategy by many, especially because the visual medium is always more effective. Having said that, it is important to realize that video marketing or YouTube marketing, like any other form of marketing is effective only when used properly and in a manner that you are featured in the top ranks of search engines. There are certain basic features that need to be kept in mind while creating videos for YouTube marketing, which are essential to getting higher ranks on search engines.


This is perhaps the most important aspect that should be kept in mind while creating YouTube videos. Always remember that all your videos should be created keeping in mind the search engines. Using attractive and keyword rich titles will help the search engine access your video and rank it among the top ranking videos in that category. It is important that your chosen title is relevant to the topic in question. For example, if you are creating a video on baking cakes, then the title could be “Simple ways to bake a cake” or “easy tips for baking” etc. Apart from being relevant, the title you use should be powerful and attractive and should catch the attention of the viewer immediately, making him or her want to see the video.


Just as you would in an article, it is important to have good and relevant content in a video. It should contain material that viewers find useful or entertaining. It is essential to remember at this point that viewers normally view videos for entertainment or learning and it is essential that your video caters to those needs. Content used in such videos should be keyword rich so as to attract search engines.

Watermarking with URL

It is essential to note here that most people do not read the description box below the video, preferring to see the video and move on. Under these circumstances, it becomes very essential to watermark your video with your URL, which is extremely useful in cases where another copies your video onto his or her website. In such cases, the embedded URL allows you to direct traffic to your website.


The idea of using YouTube videos is to generate traffic to your website and in order to ensure people who view your video actually visit your site, it is important to provide a link to your site in the description box. This link should be accessible and should take the viewer directly to your site.

Call to Action

It is important to remember that most video viewers will hop from one video to another and this habit will not increase traffic to your website and will render your video marketing efforts useless. In order to change this routine of a YouTube video viewer, it is important that you have a call to action, where you can ask the viewer to click on the link given in the description box and ensure that traffic is directed to your website.

Working Towards Affiliate Marketing

Affiliate Marketing today has gained lot of significance in internet marketing. Due to the advancement in the online sales and marketing you will not escape the many advertisements that is been posted on the different websites when you open any web pages.

Affiliate marketing is a kind of marketing wherein there is a manufacturer, a publisher and a customer. The affiliate or the publisher as he is called will direct the potential customers to the manufacturer and in return the manufacturer will pay commission to the affiliate.

In the set up of affiliate marketing the manufacturer is the company or the person who supplies the product or the services. It can be in the form of hard products or soft products, and can also be services delivery system.

This will be collected or listed by the affiliate in his website. An affiliate is the person who has a website of his own and opens up his pages to customers out there. In his pages there are different types of products and services listed for the customers to see when they visit his page. It is like an advertised section. When any person visits his page he will be directed to the manufacturer for his purchases.

In other words the affiliate guides the customer towards the manufacturer or the product’s company. And in turn the company will pay him for every customer he directs towards the company. The customers visiting the affiliate website are as usual those who want to inquire on a product and are on the look out for some information.

All the people involved in affiliate marketing are benefited from this system. The manufacturer gets to sell his products by getting customers incessantly, the affiliate earns commission on directing the potential customers and the customers are guided to the sites where they will get guanine and good products.

In this system we cannot call the affiliate as being employed by the manufacturer company. The affiliate works for himself and is not committed to the company. He just directs the customers and earns commission according to his frequency of references.

He is being paid by the company according to the number of visits made by the customers through his link or based on the number of sales made through the customers directed by him. In order to be a good affiliate you will need to have your own website. The website will list out all the products and the address from where it can be found. It helps to have an attractive website which will appeal to the people visiting your site. Thus your site will always be flooded with traffic and eventually raise your commissions.

What About Business to Business Marketing?

Many feel that marketing is only relevant in the business to consumer sector (B2C) where companies sell their wares to the man in the street. But where does this leave those of you that sell to other businesses?

Business to Business (B2B) marketing is very different and, in many ways, much simpler.
While in the B2C sector you are trying to reach “everyone” that may have a need, want, desire to own your product or experience your service, this is not the case in the B2B sector.

Marketing and selling to another business has many advantages and quite a few challenges too. For instance in the B2C sector you don’t have to contend with gatekeepers, the receptionists, secretaries or junior staff that can block your access to the decision maker. However, this is an important hurdle to be navigated in the B2B sector.

Before you starting thinking about actual marketing activities you need to do three things:

1. Define your target market clearly so that everyone in your organization understands who they’re talking to and why. Group people with similar problems together, problems that you know you can provide the solution to.

2. Clearly understand in the other business who is the actual decision maker, who is the messenger, who rubber stamps and who are the gatekeepers. Without understanding this you will waste time and money on the wrong person, only to find your investment undermined by someone you hadn’t considered would have a say.

3. Have a database management system. Fortunately you will be dealing with a small number of potential clients but you should still have a database of information eg the company name, the decision maker, and all their contact information (email, cell, tel, street address etc). Without a secure database of this information you will waste a lot of time and energy.

There are two key marketing tools that are most effective in the business to business marketing process. These are Direct Marketing and Personal Selling. Don’t underestimate the value of these, they will reward you handsomely if you implement them effectively.