Reach New Customers With Direct Mail

According to a recent survey, 77% of consumers who were not already customers were driven online to complete online credit applications by direct mail advertisements. Credit card companies have massive marketing budgets and could focus all of their energies on T.V. and radio advertisements. However, they have discovered that relentless direct mail marketing is the most effective strategy for reaching new customers.

Credit card companies know that direct mail gives them the ability to reach a very specific demographic of the population at minimum price. For example, credit card companies know that a college student is very likely to act upon an offer for a credit card. As soon as a student graduates high school, that student starts receiving direct mail credit card offers. And usually, within months most students have acted upon those offers.

So how does the process work for a smaller business. Lets say that you sell red golf widgets:

Step One: Determine who purchases red golf widgets

Your red golf widgets are expensive and your customers are typically men between the ages of 30 and 45. You also know that most of your customers have an annual salary greater than $75,000 per year.

Step Two: Determine where your customers are located

You know that your customers probably live in houses with values greater than $190,000. You also know that if you canvas a neighborhood that is located on a golf course, you are going to have a greater chance of reaching customers who play golf.

Step Three: Determine how many mailings

How many direct mail pieces are you going to send out and when? When selling a more expensive item or service, the amount of time it takes to complete a sale increases. This means, that a customer is less likely to respond the first time they see an advertisement. The most effective strategy for red golf widgets is to send out direct mail pieces to a smaller geographic region five times. Some companies may decide to send out one mailer to a larger audience. However, the more times a customer sees a business advertisement, the more likely they are to try the product or service.

Step Four: Design and Printing

Its time to develop your fliers and have them printed. Most printing houses have in house designers that can assist you in designing your mailing piece for your target audience. After the design, the print shop will print the mail pieces. If you are unsure of where a good print shop is located, you can contact Better Letter for a referral to a print shop the Better Letter team has worked with in your area.

Step Five: Mailing Your Direct Mail Campaign

After having your mailing piece printed, the next step is to have your mailing handled by a mailing house. A mailing house handles the addressing and sending of the actual mail pieces. By having just one address, the mailing house can send the mailer to the surrounding area. Simply give the mail house an address of one of your customers located on the golf course and the mail house will take care of the rest.

Postage is expensive these days. And if you were to send out direct mail at full price, the cost would be astronomical. This is where Better Letter comes into play. Due to the volume of Better Letter’s mailings, Better Letter gets extremely discounted mailing rates.

Your Handy Guide to Food Hygiene & Standards

Food hygiene and standards are important for the hospitality business. There should be a comprehensive food safety management system in place, that is communicated to all staff members of your restaurant kitchen. This ensures everyone knows what they need to do when it comes to cooking, preparing and serving food safely. You will also need to provide your staff with the right uniforms such as chef coats, chef aprons, gloves, shoes etc. You can easily find staff uniforms such as chef hats for sale, through uniform suppliers. The next step would be ensuring you’re hiring people with good character who will follow these rules as well as encouraging them on an ongoing basis so there’s no lapse in their motivation. Training programs can help improve your employees’ compliance rates but also increase individual knowledge about cleanliness procedures, something that is vital if you want great results.

Your customers deserve a high standard of service from start to finish therefore making sure health certificates are up to date and up to the required standard is important.

You should always have the correct equipment and facilities to prevent your food being contaminated with other products, which can happen if you’re not careful. Keeping all surfaces clean is vital as well as ensuring any machinery used for cooking or preparing food also meets health standards so that it doesn’t contaminate anything during prep work. Ensuring you are using proper hygiene techniques at every stage of the process will help ensure this happens. If you’re taking orders from customers make sure they are written down correctly on a separate piece of paper instead of writing directly onto menus, even though this might seem like an easy option in keeping everything together. If you’re using any pre-packaged ingredients, make sure the dates are still valid; if there is one thing people have been taught from birth it’s that ‘if in doubt throw it out’. This applies to food as well though and expired products could be contaminated with bacteria which may give customers foodborne diseases.

How to Stand Out In a Crowd With Direct Mail

A few years ago, people’s mailboxes were overflowing with endless numbers of direct mail advertisements. As marketing becomes more digitally focused and the green movement continues to gain momentum, companies are more likely to send emails or resort to Internet marketing to promote their products and services. Now, it is easier than ever to stand out in a crowd through direct mail ads. They are effective, powerful, and they are viewed by a larger number of people than electronic mail. They may be more expensive, but the return on investment is worth it.When marketing a product or service to a customer, the company must think: “How can we most effectively deliver our brand message to the consumer?” This is where direct mail comes in. Through acquired lists of customers based on demographics and household information, companies can send catalogs, newsletters, postcards and other print advertisements directly to the doorsteps of their target audience.Messages on a computer screen do not evoke the same emotion as a tangible piece of mail. The color, graphics, and paper stock all affect the audiences’ senses when the ad is in their hands. Sorting through mail is one of those boring daily activities, but an interesting piece of advertising is powerful enough to grab a person’s attention when it stands out from the rest. The funny thing is, people used to automatically throw direct mail advertising away. Today, it can be welcomed change due the amount of spam that people get in their emails. At least with direct mailers, they know the company is legitimate and that the offers are real.Chances are that marketing through email will never reach the intended audience. Think about your own experience – how many times have you clicked “delete” after reading the subject line without even opening the message? Even if a traditional mail advertisement gets put in the trash or recycling, it was viewed by at least one person. Sometimes print ads sit on people’s tables, counters, or desks for days. Anyone who passes by them will see them. Email only gets delivered to one “mailbox,” limiting the number of people the message reaches.Because electronic delivery is low-cost, many companies have taken this route in an effort to save money and maximize efficiencies. Many companies believe that online avenues such as email, mobile phones, and social networking websites are the most cost-effective ways to get their message to the public. However, the information overload on the Internet is so overwhelming that messages are often lost on the intended audience.Companies are too quick to choose digital channels of communication over direct mail because of its attractive price tag and the sheer volume of people their messages can reach. Direct mail may not be as glamorous as using new technologies, but it is still relevant. Some people think this methodology is antiquated, but it is still the most effective and powerful way to reach a highly targeted audience.