Simple Tips to Increase Traffic Through Effective YouTube Marketing

With the advent of technology and the extensive use of the World Wide Web, marketing strategies have taken a completely new look, opting to attract people online rather than offline. Various online marketing strategies are being used to attract potential customers, one of which is YouTube marketing, which essentially uses videos to market your product or service. Using videos to market your company has been recognized as a great strategy by many, especially because the visual medium is always more effective. Having said that, it is important to realize that video marketing or YouTube marketing, like any other form of marketing is effective only when used properly and in a manner that you are featured in the top ranks of search engines. There are certain basic features that need to be kept in mind while creating videos for YouTube marketing, which are essential to getting higher ranks on search engines.


This is perhaps the most important aspect that should be kept in mind while creating YouTube videos. Always remember that all your videos should be created keeping in mind the search engines. Using attractive and keyword rich titles will help the search engine access your video and rank it among the top ranking videos in that category. It is important that your chosen title is relevant to the topic in question. For example, if you are creating a video on baking cakes, then the title could be “Simple ways to bake a cake” or “easy tips for baking” etc. Apart from being relevant, the title you use should be powerful and attractive and should catch the attention of the viewer immediately, making him or her want to see the video.


Just as you would in an article, it is important to have good and relevant content in a video. It should contain material that viewers find useful or entertaining. It is essential to remember at this point that viewers normally view videos for entertainment or learning and it is essential that your video caters to those needs. Content used in such videos should be keyword rich so as to attract search engines.

Watermarking with URL

It is essential to note here that most people do not read the description box below the video, preferring to see the video and move on. Under these circumstances, it becomes very essential to watermark your video with your URL, which is extremely useful in cases where another copies your video onto his or her website. In such cases, the embedded URL allows you to direct traffic to your website.


The idea of using YouTube videos is to generate traffic to your website and in order to ensure people who view your video actually visit your site, it is important to provide a link to your site in the description box. This link should be accessible and should take the viewer directly to your site.

Call to Action

It is important to remember that most video viewers will hop from one video to another and this habit will not increase traffic to your website and will render your video marketing efforts useless. In order to change this routine of a YouTube video viewer, it is important that you have a call to action, where you can ask the viewer to click on the link given in the description box and ensure that traffic is directed to your website.

What Is Viral Internet Marketing?

Every person who walks on the face of the earth has been a subject of viral marketing at some time or the other, whether consciously or unconsciously. In the same strain, every person who promotes a product or service indulges in viral marketing. Quite simply put, viral marketing is the promotional tactic where you create a buzz about your business to a few people in the hope that they will pass on the message to other people. It is an endeavor at creating brand awareness through a chain reaction effect. Viral marketing has been present in the world since Adam, but in the times of the Internet, a new flavor called the viral Internet marketing was perfected. Viral Internet marketing can be simply looked upon as a better streamlined version of the traditional viral marketing.

The Internet can be used as a very significant tool to create and pass on awareness of your brand. There are a ton of Internet resources that can be harnessed to this effect – you can blog, post on forums, interact in chat rooms, participate in social networking sites, etc., which would become a very direct approach at tapping the Internet’s vast traffic. When you viral market your brand here, you speak about your product. That could set people talking about it. Those impressed with the product will pass on the message to others. That’s the whole idea, actually.

Now, there are two ways a viral Internet marketer would go about the promotion. Some of them like the direct in-your-face approach. They would directly launch with a glorification of the features of the product, perhaps put a very impressive video or .pdf file or something like that to grab the attention of people. Having a sales page on the website is a very popular option. Offering discounts for groups is a very brazen viral Internet marketing tactic, because there the idea is that one person who is impressed with the product will bring in others. All these are direct methods.

But then, some marketers prefer to create the virus of the idea surreptitiously. They will not openly speak about the product, but would subtly make them know of their best features. That creates a sort of intrigue. Today we see a lot of fiction authors, game developers and even Hollywood movies using this tactic of viral Internet marketing, with great success that too.

A special mention must be made of article marketing here. This is a tactic of viral Internet marketing that every entrepreneur is either already using or at least thinking of using it. Here, the market gets some professional articles written and submits them to open directories on the Internet. People visit here through search engines and get indirectly sold to the product’s idea. They could visit the website link below. When suitably impressed, they will definitely tell their friends about the product.

People are also using direct email marketing as a bid to market virally on the Internet. In short, almost all the Internet’s resources are being used in this brand of marketing. Word-of-mouth publicity has always been the best. Viral Internet marketing is an attempt to tap its great potential.

Copyright (c) 2008 Colin Meunier

The Love Affair Between Email Marketing and Social Media

Have you noticed the recent love affair between email marketing and social media? Check out a few of your latest emails from your favorite online retail sites.

I’ll give you an example. I just got newsletters from Staples and Pareto Logic. Both, along with numerous others I’ve received, provide me the opportunity to join them on Twitter, Facebook and other social media sites…to share and allow others to opt in to be able to receive these emails.

So…what’s the advantage? Why not just ask these subscribers to forward the email to a friend?

After all, email itself can be viral…spread when you forward emails to your friends, family and co-workers. However, email itself is like a contact virus compared to an airborne virus when something moves via social media. A study done by Silverpop shows that while emails are likely to be forwarded or shared with 1 or 2 people, a S2S (Share to Social) is likely to result in a 24% increase in reach on average. So…it really does make sense that smart businesses want to add social media to their email marketing efforts.

You’ll notice I didn’t say “replace their email marketing efforts”, but rather add to those efforts.

Direct marketing, “snail-mail” USPS efforts have been partially replaced by email, and for some businesses, completely replaced. Email is more cost efficient, but…still…it can’t replace that touch and feel of “real” paper…the visual, tactile sense that people get with direct marketing efforts. So direct marketing is still done…and still effective. Just…not in the same way it was.

When you’re comparing email marketing to social media marketing, you know the amount of visual information that you can put on an email can’t be contained in a “tweet” or a “writing on the wall.” But the small amount of text, and the links that you can share on social media sites is “out there”…essentially on a bulletin board where everyone can reach in and grab it, where they can see and share much faster.

At first, email marketers had a real fear that email marketing would quickly disappear when social media came in. I think that fear has abated…albeit not disappeared…as it became more and more apparent that using both…together…made so much more sense.

More and more commercial emails come with embedded social bookmarks. It’s a great idea, and definitely something every email marketer should either already be doing…or strongly considering.

Like all marketing techniques, there’s a difference, though, between just doing it…and doing it well. So, if you haven’t already done so, before you plunge into the addition of embedded social bookmarks, consider these things:

Why would your subscribers share? Make sure there’s a link next to your social site share button that provides education and support for this call to action.
Which social sites does your target audience spend the most time? These are the “Share” buttons you’ll want on your email. Keep your eye on these statistics…because they change.
Test your social sharing button locations. Do split testing to determine the best placement for best results. Make it easy to share.
Test everything else. When you’re integrating email with social networking, test to find out what gets shared. What is “share worthy?” Use more identified “share worthy” content in subsequent emails, and keep testing.
Communication methods change constantly and grow exponentially. You’re always trying to keep up with a new communication method.

Marketing…not so much…really. It’s still about one person talking with another, persuasively presenting something that may fill a need…either a physical one or a psychological one. As you move from one means of communication to another, you’re just learning to do the same thing…differently.